In an effort to promote shopping locally, Cavanaugh’s Grille owner Bill Aigeldinger is celebrating Small Business Saturday, Nov. 28, by encouraging others to utilize Mountain Top businesses and by offering food and drink from local producers at his historic pub on North Main Street.
“I am a small business owner who is looking out for all small businesses and encouraging consumers to support local businesses over chains or Fortune 500 companies,” Bill related. “It’s about supporting the local small business, whose payroll and products stay in the local Mountaintop community.”
Small Business Saturday is a nationwide shopping holiday held the Saturday after Thanksgiving and is a complement to Black Friday and Cyber Monday. It began in 2010 as a promotion by American Express, and it encourages people to patronize small, local businesses rather than big-box retail stores and e-commerce.
“Small Business Saturday is a way of promoting the idea that we want to think about our small businesses and how important they are in our economy,” Bill said.
Bill decided to get involved by running special newspaper ads for his restaurant and encouraging other local businesses to do the same, and by hosting special events at Cavanaugh’s. On Small Business Saturday, the restaurant will offer local brews from Breaker Brewing, local wine from MM Micro Winery, and dinner specials featuring locally